DESIGN OBJECTIVE
Create an application that is new to the market. Make the navigation of the app easy-to-use but also engaging for the intended target audience. Include screen flow, prototypes, wireframes, and user testing to develop the target audience and gain a better understanding of personal design choices.
CREATIVE BRIEF
Grief is a deep sorrow that is felt especially after death. However, the name of the app, Good Grief, is meant to express that the process of losing someone can be a balance between comfort and grief. Throughout the interface, I utilized different shades of purple to subliminally correlate to grief. Muted colors are proven to be most effective when grieving. Additionally, the use of a butterfly in the logo is a reminder that everyone is constantly transforming in life. Butterflies sometimes also appear after the death of a loved one. This can be interpreted as communication or a direct sign from the deceased. Signs such as these can symbolize joy, or relief. Ultimately, experiencing death, no matter the age, is an emotional rollercoaster that no one should have to face alone. Good Grief prioritizes healthy coping mechanisms during the many stages of grief and is important to help to heal and grow.
