DESIGN OBJECTIVE
Create a pharmaceutical brand that includes a logo, tagline, packaging, and trade show booth. Create a PSD mock-up, an Adobe Dimension mock-up, and a physical 1/10th scale model of the pharmaceutical trade booth. This project is intended to reinforce your design skills and test your ability to turn a concept into a functional print and digital job.
CREATIVE BRIEF
Lexinide is a pharmaceutical drug intended to help individuals that struggle with hypothyroidism. Hypothyroidism is a condition where the thyroid gland does not function correctly. The mission statement of my medication is “Level up.” The tradeshow booth incorporates the mission statement by making the Call-To-Action rock stacking. The idea of stacking rocks subliminally shows that the individual’s life will “level up” or become better by taking this drug. Additionally, purple and green are gender neutral colors that cater to both genders. Although the majority of people who struggle with hypothyroidism are women, men also struggle with this condition.
